Brand identity is used to allow an audience to recognise and identify a product by a specific brand.
Brand identity is created and determined by the behaviour and reaction of the target audience, for example Nike is associated with sports as they advertise their products using famous athletes to attract their target audience.
Brand identity is created and determined by the behaviour and reaction of the target audience, for example Nike is associated with sports as they advertise their products using famous athletes to attract their target audience.
It can also be determined by specific attributes such as colours, logos, fonts, layout of adverts.
These attributes together help create a unique significance about the brand, for example Apple use the same plain white background and text font and colours which creates a feel of simplicity.
These attributes together help create a unique significance about the brand, for example Apple use the same plain white background and text font and colours which creates a feel of simplicity.
We want our brand to be associated with themes of mystery, isolation. This can be achieved by dark/light background with subtle colours.
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