Ancillary: Unnatural Comfort Poster

Here is the final copy of our poster. Beforehand we researched into a variety of posters to get an idea of what a conventional and successful poster should look like which inspired us to create our own poster in the way we did.

Our poster works well with the conventions of a supernatural thriller short film creating a strong sense of brand identity which is maintained throughout the film and ancillary products which helps to successfully attract our audience. Our film includes many subliminal messages, for this reason we have decided a way to retain the identity and apply it to the poster. We have added a layer of subtle blue text in the background with keywords reffering to the situations the protagonist faces within the film. This helps give the audience a sense of the film. We have carried this on further by adding an image of the chair in the foreground and the desk in the background. We added a gradient effect on the desk which hints the ongoing of a supernatural heppening in the story. The presence of the chair hints that it has a strong significance in the story, this helps attaract the audiences attention throughout the film, making them wonder what is going to happen because you would not expect such an outcome in a story.

The overall white colour creates a dissorientating feeling as it usually refers to a blank mind, confusion, mystery or unnatural situation when used in a supernatural thriller. This also works with the traditional choice of black, although we wanted our film to stand out and cause confusion as it is a parody.

The bold, black release date stands out above everything else in the image other than the film title and almost forces the audience in their mind to want to go and watch the film. This helps add significane and poularity to our title and brand.

These elements combined have allowed us to market our poster to our target audience successfully to a wide range of audience. We kept a strong sense of brand identity by metioning our production company name and logo on the top and bottom of the image. Our poster is very conventional as it follows the trait of a psychological short film, with the use of colours significant objects and the subliminal text in the background. Which results into attracting our audience. The isolation is shown through the use of a plain background, this again portrays our film overall which is one of the conventions of a short film.

Ancillary task: Poster- Original images

Here are the original images for our poster. We used these images because the presence of the chair and desk allowed us to represent the significance of the objects in our film. This way the poster would reflect aspects of our film.

Unnatural Comfort Draft Poster

We have been hugely inspired by the poster of "I'm not there' because it is rather sinister and attracts the audience. We have decided to include a chair in the film as it is an important element in our film and is based around the chair. The title of the element is embedded onto the chair, again showing the significance of the chair and it also arises questions of what the short film is about, therefore, marketing the audience successfully. Also the colour theme would be dark and grey, which will give the poster a brand identity to easily recognise our film, this will allow us to attract the audience more successfully.
We believe our poster is a conventional poster, as it follows the trait of a psychological short film and also arises question within the audience.

Draft film review article

Here we have a draft version of the film review article, we have researched into other types of film magazines such as Total Film , Empire, and Screen magazine. This had inspired us and gave us ideas on what to include in our magazine in order to follow up the convention of a magazine article. We have included the headline in our magazine article as it is crucial in order to catch the attention of our target audience, we've also included large picture throughout the magazine article in order to create a strong sense of brand identity which is kept throughout the film and poster. Brand identity helps our target audience to perceive our brand, which allows us to market our brand more successfully.
We have followed a strong sense of convention rules throughout our magazine article, also successfully delivering a strong sense of brand identity.

Draft Production Logo

Here is a draft of our production logo, this draft was too simplistic and not creative, it also did not relate to our aim of our production company.

Here is our final draft of our production logo, we have also decided to make it animated and add sound effect in the final logo in our video in order to make it more catchy and professional.
I have developed an idea for our final production logo, this will enable us to recognise the, pros and cons of the production logo to make it further more professional.

We have decided to make the film reel flow towards the screen, within our film reel there will be scenes from our movie, the name of the production company will follow the flow.

Video Editing

Editing our video is a key element in film making, it will allow us to bring our film together and make it understandable and interesting. We had first started by importing our film onto the hard disk drive using Final Cut Pro which had took a whole lesson, we then sorted our film out buy putting them in folders. As we have many different scene, we needed to get organised to make editing process run more easier and smoother, we put them inside a folder according to where they should fit in such as Scene 1, Scene 2 etc.
We were given specific task in order to make this film work, Zeyad was doing the editing, while Shayez and Naji suggested types of effect and how the film should be made. We had worked as a group to create an effective film, combining our ideas and choosing the ones which works perfectly.
We then began to delete the useless and incorrect scene and get them out of the way so that we can pick out the useful clips and apply them onto the time line. By applying the clips onto the time line, we get a sense of how the film will be portrayed and we all, as a group, decided what should need altering in order to make it unique. We then began to cut the scenes and apply them together allowing us to familiarise our self with the film so that we can apply what effects will work to suit the atmosphere of the film.

We then experimented with the a wide range of effects and picked out the best ones which will work, we have used videos from the Darren Brown show such as the instruction video and subliminal video. This gave us a further idea of how the effect should be portrayed in the film as the film is related to the Darren Brown videos, we cut in between scenes to give a quick flash of an image making it seem subliminal, this allowed us to give the audience an awkward unnatural feeling.

While editing our short film, we realised the sound was a big issue as it cuts back and forth from different scene, in order to make give it a more continuity feel to the film, we added a natural ambient sound effect which remains consistent throughout the film. Another huge issue with our film was the fact that the light levels in different shots of the film sometimes vary, we used the colour level in order to match up with other films to give a natural feel to the film.

The film colour level and sound remains constant throughout the film giving a natural feel to the film, the effects work very well to the film making the audience jitter with subliminal messages as well as entertaining them, therefore making the short film very successful

Feedback Review

After showing our film to a few people we had some audience feedback. The all had very similar feedback. Many explained: "Allot of the scene had no action, nothing interesting going on", "Boring", this made us focus allot of our attention to the editing, we needed to add a variety of technical and sound effects to make it more entertaining and appealing. This was easily overcome through the use of Subliminal type messages. We used the idea from the film Fight Club where subliminal messages were flashed during some scenes giving a psychologically dominating effect towards the audience which would cause them to feel they are within the film. We added static shots throughout many scenes to make it interesting and entertaining while keeping in sync with the narrative. Another major drawback was the fact that the audience didn't the flashback which confused them, we added a black and white overlay effect to strongly suggest it is a flash back. The sound was also a major drawback as the sound wasn't in sync with the whole movie, we had added ambient sound to give a natural effect and also the sound of a voice over to give it an interesting effect.
Many of the audience were unaware of what was going on in the film, and didn't realise that the movie was based on the Darren Brown event, however, we had included a mini clip of Darren Brown instruction video to show that the movie is related to the Darren Brown Event.