Ancillary: Unnatural Comfort Poster

Here is the final copy of our poster. Beforehand we researched into a variety of posters to get an idea of what a conventional and successful poster should look like which inspired us to create our own poster in the way we did.

Our poster works well with the conventions of a supernatural thriller short film creating a strong sense of brand identity which is maintained throughout the film and ancillary products which helps to successfully attract our audience. Our film includes many subliminal messages, for this reason we have decided a way to retain the identity and apply it to the poster. We have added a layer of subtle blue text in the background with keywords reffering to the situations the protagonist faces within the film. This helps give the audience a sense of the film. We have carried this on further by adding an image of the chair in the foreground and the desk in the background. We added a gradient effect on the desk which hints the ongoing of a supernatural heppening in the story. The presence of the chair hints that it has a strong significance in the story, this helps attaract the audiences attention throughout the film, making them wonder what is going to happen because you would not expect such an outcome in a story.

The overall white colour creates a dissorientating feeling as it usually refers to a blank mind, confusion, mystery or unnatural situation when used in a supernatural thriller. This also works with the traditional choice of black, although we wanted our film to stand out and cause confusion as it is a parody.

The bold, black release date stands out above everything else in the image other than the film title and almost forces the audience in their mind to want to go and watch the film. This helps add significane and poularity to our title and brand.

These elements combined have allowed us to market our poster to our target audience successfully to a wide range of audience. We kept a strong sense of brand identity by metioning our production company name and logo on the top and bottom of the image. Our poster is very conventional as it follows the trait of a psychological short film, with the use of colours significant objects and the subliminal text in the background. Which results into attracting our audience. The isolation is shown through the use of a plain background, this again portrays our film overall which is one of the conventions of a short film.